Employers Want to Hear About Efficiency, Not 'the Future'
The Wire: Messaging about smarter machines and improved decision-making may not be the right chord for Marketing to strike.
Technology vendors seeking to engage employers with AI technology should consider the fact that CHROs have specific reasons for their interest in advanced technology. Generally speaking, HR departments care about AI not because of transformation, natural language processing or sophisticated analytics. They care about AI because it streamlines their oper…
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