Some Companies Jump Into AI When the Water’s Too Deep

The Wire: Investments will only pay off when there's actual demand for what AI products do, especially for corporate customers with money to spend.

New technology excites people. We love to think about the startup that created a product so impactful that it spurred a whole new kind of business. Often, customers quickly decide  solutions will smooth out rough patches that have bothered the company for years.

Users get excited early on, as well. They assume their new technology will fundamentally chan…